Rolex Datejust 31 – Ref. 278240-0008
The Rolex Datejust 31 Ref. 278240-0008 is a refined example of Rolex’s mastery in compact, elegant timekeeping. With its 31 mm Oystersteel case, domed bezel, pink sunray dial, and Jubilee bracelet, this reference blends classic design, dependable mechanics, and wearability. It’s an ideal choice for those seeking a luxury watch that is both subtle and impactful.
Case & Exterior Design
The watch features a 31 mm stainless steel (Oystersteel) case, polished for a sleek finish. The bezel is smoothly domed (rather than fluted), offering a clean, understated silhouette. Rolex’s Oyster case design—with screw-down back and Twinlock crown—ensures 100 m / 330 ft of water resistance, providing confidence in everyday wear. The sapphire crystal includes the signature Cyclops lens over the date.
Dial & Hands
The dial of Ref. 278240-0008 is presented in a pink sunray finish, radiating light in subtle gradients as the wrist moves. Hour markers are applied stick (baton) markers, elegant and legible, paired with polished hands that accent the soft tone of the dial. The date window sits at 3 o’clock, magnified by the Cyclops lens for clarity.
Movement & Technical Performance
Inside operates Rolex’s Calibre 2236, a self-winding mechanical movement known for its precision and reliability. It incorporates a Syloxi silicon hairspring and Paraflex shock absorbers, improving resistance to magnetic fields and mechanical shock. Certified as a Superlative Chronometer after casing, it maintains ±2 seconds per day performance. The power reserve is approximately 55 hours, allowing flexibility when rotating among watches.
Bracelet & Comfort
The watch comes fitted on a Jubilee bracelet, Rolex’s comfortable five-piece link design. The bracelet is fully integrated with the case for a fluid look and includes a concealed folding Crownclasp for a clean, elegant closure. The bracelet balances durability, comfort, and visual refinement—a hallmark of Rolex’s approach to everyday luxury.
Key Specifications
- Reference: 278240-0008
- Case Material: Oystersteel (stainless steel)
- Case Size: 31 mm
- Bezel: Domed stainless steel
- Dial: Pink sunray, stick hour markers
- Movement: Calibre 2236, automatic
- Power Reserve: ~55 hours
- Water Resistance: 100 m / 330 ft
- Bracelet: Jubilee steel, concealed Crownclasp
- Certification: Superlative Chronometer
Distinctive Features & Appeal
- Pink sunray dial character: The soft pink tone combined with sunray finishing adds delicate charm and visual interest.
- Domed bezel aesthetic: The smooth bezel gives a refined, less aggressive look than fluted styles.
- Compact elegance: At 31 mm, it offers an elegant presence on the wrist without dominating it.
- Advanced movement tech: Calibre 2236 brings modern performance—silicon parts, shock resistance, and high precision—into a compact Rolex design.
- Comfort-focused bracelet: The Jubilee bracelet enhances wearability and visual harmony, especially with the watch’s size and finish.
Conclusion
The Rolex Datejust 31 Ref. 278240-0008 is a graceful, technically capable ladies’ watch that wears its elegance softly. With its pink dial, sleek bezel, robust movement, and refined bracelet, it is designed for those who seek luxury that fits daily life. Whether for formal wear or everyday sophistication, this reference combines Rolex heritage and modern performance with understated grace.

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