Rolex Datejust 31 – Ref. 278274-0012
Rolex Datejust 31 Ref. 278274-0012 is a sophisticated women’s timepiece that combines classic Rolex heritage with graceful, modern touches. Crafted in White Rolesor — a fusion of Oystersteel and 18k white gold — this model presents a silver sunray dial, a fluted white gold bezel, and the comfortable Jubilee bracelet. Powered by the in-house Calibre 2236, this reference delivers precision, elegance, and performance in a 31 mm form suited for daily wear and special occasions alike.
Case & Material Composition
The 31 mm Oyster case is constructed from Rolex’s corrosion-resistant Oystersteel and accented by an 18k white gold fluted bezel. This bezel is finely crafted to catch light beautifully and uphold Rolex’s reputation for elegant detailing. The case features a screw-down Twinlock crown and solid caseback, delivering water resistance up to 100 meters / 330 feet, ensuring durability under everyday conditions.
Dial & Hands
This reference features a silver sunray-finish dial with applied baton (stick) hour markers in white gold, filled with Chromalight luminosity for visibility in low light. The polished hands mirror this luminous finish. At 3 o’clock, you’ll find the date window under Rolex’s signature Cyclops magnifier, enhancing legibility. The combination of silver tones and fine luminescent elements provide a balanced, elegant aesthetic.
Movement & Precision
Beneath the dial beats the Rolex Calibre 2236, a self-winding mechanical movement developed and manufactured entirely by Rolex. It features a Syloxi silicon hairspring and Paraflex shock absorbers for improved resistance to shocks and magnetic fields. Certified as a Superlative Chronometer after casing, it offers precision of approximately −2/+2 seconds per day. The power reserve is roughly 55 hours, allowing for flexibility whether worn daily or intermittently.
Bracelet & Wearability
Ref. 278274-0012 is fitted with the renowned Jubilee bracelet, a five-piece link structure offering both elegance and comfort. Crafted in Oystersteel, the bracelet features polished center links and brushed outer links, balanced for aesthetic harmony and wrist comfort. The kit includes a concealed folding Crownclasp, ensuring a seamless and refined profile on the wrist.
Technical Specifications
- Reference: 278274-0012
- Case Material: White Rolesor (Oystersteel + 18k White Gold)
- Case Diameter: 31 mm
- Bezel: Fluted, 18k White Gold
- Dial: Silver sunray with white gold baton indices and Chromalight
- Hands: White gold with luminous fill
- Movement: Calibre 2236, automatic
- Power Reserve: ~55 hours
- Water Resistance: 100 m / 330 ft
- Bracelet: Jubilee, Oystersteel, concealed Crownclasp
- Certification: Superlative Chronometer (Rolex)
What Makes 278274-0012 Unique
- White Rolesor elegance: The mix of steel and white gold offers both durability and luxury, with the fluted bezel being a striking hallmark of visual prestige.
- Sunray silver dial with Chromalight: Offers refined light play during the day; luminous markers ensure visibility at night.
- Modern Rolex calibre: Calibre 2236 brings updated technology — silicon hairspring, shock resistant parts, and solid power reserve — wrapped in a classic style.
- Jubilee bracelet comfort: Recognized for its smooth fit and stylish configuration, the Jubilee adds elegance while remaining practical.
- Versatility in wear: Size, water resistance, finishing — all combine to make this model suitable for dress occasions and everyday wear.
Conclusion
The Rolex Datejust 31 Ref. 278274-0012 is an exemplar of Rolex’s ability to harmonize technical excellence with aesthetic refinement. With its silver sunray dial, white gold fluted bezel, Jubilee bracelet, and cutting-edge movement, it presents a compelling option for those who want a luxury watch that feels polished yet practical. Its timeless style and dependable performance make it a strong contender for anyone’s collection.

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