Rolex Datejust 31 Ref. 278344rbr-0017 – A Modern Classic in Dark Grey and Diamonds
The Rolex Datejust 31 Ref. 278344rbr-0017 captures the very essence of timeless luxury and refined craftsmanship. Crafted from Rolesor—Rolex’s signature combination of Oystersteel and 18 ct white gold—this exquisite timepiece is a statement of understated elegance. Its dark grey dial, diamond-set domed bezel, and Oyster bracelet reflect the harmonious blend of strength, sophistication, and luminous beauty that defines the Rolex legacy.
Rolesor Craftsmanship and Diamond Brilliance
The 31 mm Oyster case of the Datejust 31 combines robust engineering with graceful design. Constructed in Oystersteel and crowned with a domed bezel set with brilliant-cut diamonds, it radiates refined opulence. Each diamond is meticulously selected and hand-set by Rolex’s master gem-setters, ensuring perfect alignment and brilliance. The result is a stunning bezel that enhances the dark grey dial’s depth and character without overpowering its subtle elegance. Water-resistant up to 100 meters, the case embodies Rolex’s reputation for durability and technical precision.
Dark Grey Dial with Baton Hour Markers
The dark grey dial offers a contemporary and sophisticated aesthetic, enhanced by baton-style hour markers crafted in 18 ct white gold. These minimalist markers ensure superior legibility while maintaining the refined symmetry that Rolex dials are known for. The color gradient of the dial—shifting between charcoal and slate tones under different lighting—adds visual intrigue and depth. At 3 o’clock, the iconic Cyclops lens magnifies the date window for effortless reading, a signature of the Datejust line since its inception in 1945.
The Robust and Elegant Oyster Bracelet
Complementing the 278344rbr-0017’s modern aesthetic, the Oyster bracelet provides both resilience and elegance. Made from Oystersteel it embodies Rolex’s philosophy of functional beauty. The solid three-piece links offer a sleek profile and secure fit, ensuring comfort for daily wear. Equipped with the Oysterclasp and the Easylink comfort extension link, the bracelet allows the wearer to easily adjust its length by approximately 5 mm for optimal comfort throughout the day.
Caliber 2236 – Precision at the Heart
Inside the Datejust 31 Ref. 278344rbr-0017 beats the Rolex Caliber 2236, an in-house self-winding movement that delivers exceptional performance. Featuring the innovative Syloxi silicon hairspring, it offers superior resistance to temperature variations, shocks, and magnetic fields. This Superlative Chronometer-certified movement guarantees a precision of −2/+2 seconds per day—exceeding standard chronometer accuracy. With a power reserve of approximately 55 hours, this movement ensures dependable timekeeping for any occasion.
Key Features
- Reference: 278344RBR-0017
- Case: 31 mm Rolesor (Oystersteel and 18 ct white gold)
- Bezel: Domed bezel set with brilliant-cut diamonds
- Dial: Dark grey with baton hour markers
- Bracelet: Oyster, flat three-piece links with Oysterclasp
- Movement: Rolex Caliber 2236, self-winding mechanical
- Power Reserve: Approximately 55 hours
- Water Resistance: 100 meters / 330 feet
- Crystal: Scratch-resistant sapphire with Cyclops lens over the date
The Rolex Datejust 31 Ref. 278344RBR-0017 stands as a perfect embodiment of contemporary refinement. With its deep grey tones, radiant diamond-set bezel, and resilient Rolesor construction, it is a timeless companion for the discerning woman who values elegance, strength, and precision in equal measure.

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