Rolex 278274-0025 Datejust 31mm Stainless Steel – White Gold Oyster Aubergine Diamond-set Dial Watch

Rolex Datejust 31 — Reference 278274-0025

Elevate your wristwear collection with the exquisite Rolex Datejust 31 ref. 278274-0025, a refined ladies’ timepiece that fuses classic design, gemstone artistry, and Rolex’s in-house engineering. With a 31 mm profile, this model expresses elegance in a compact format without compromising performance.

Case & Materials

The case is crafted in White Rolesor, Rolex’s signature pairing of Oystersteel and 18 ct white gold, delivering both strength and luminous refinement. The bezel is the iconic fluted white gold bezel, a hallmark of Rolex design that reflects light beautifully and underscores the watch’s prestigious character. Its Oyster architecture—monobloc middle case, screw-down caseback, and Twinlock crown—ensures water resistance to 100 m (330 ft). A scratch-resistant sapphire crystal with the Cyclops magnifier over the date completes the protective ensemble.

Dial & Gem Details

The dial of ref. 278274-0025 is a deep aubergine (purple) sunburst finish that plays elegantly with ambient light, offering shifting tones and depth. Hour markers are Roman numerals in polished white gold, complemented by an especially striking detail: the Roman VI (6 o’clock) is set with 11 diamonds, a luxurious accent that draws attention while preserving balance. The dial is finished with a light protective varnish to preserve its hue and texture.

Movement & Precision

At its heart, the 278274-0025 carries Rolex’s Calibre 2236, a self-winding mechanical movement entirely developed and produced in-house. It delivers a power reserve of approximately 55 hours, and meets Rolex’s Superlative Chronometer standards (−2/+2 sec/day after casing). Key features include the Syloxi silicon hairspring, Paraflex shock absorbers, instantaneous date change, and stop-seconds function for precise time setting.

Bracelet & Wearability

The bracelet is the robust and elegant Oyster bracelet in steel, with solid three-piece links designed for durability and comfort. It is paired with the Oysterclasp and Rolex’s Easylink comfort extension link (5 mm), allowing quick micro-adjustments for an optimal fit throughout the day. Its 31 mm case size offers a graceful presence — bold enough to be noticed, but refined for versatile wear.

Distinctive Features & Appeal

• The aubergine sunburst dial is a rare and striking hue, giving the watch a regal and expressive personality.
• The diamond-set Roman VI marker adds a touch of gem elegance without overwhelming the dial’s balance.
• The fluted white gold bezel is a timeless Rolex signature, enhancing light play and visual contrast.
• White Rolesor construction marries durability and luxury, uniting steel and gold in perfect harmony.
• Powered by Calibre 2236 with its modern enhancements, the watch is as precise and robust as it is beautiful.
• The Oyster bracelet with Easylink ensures comfort and adaptability across wrist conditions.

In every facet, the Rolex Datejust 31 ref. 278274-0025 manifests the union of artistry and horological excellence. From the aubergine dial that shimmers under light to the elegant diamond accent, from the classic fluted bezel to the finely engineered movement, this timepiece is a statement of refined taste and enduring value — ideal for those who demand both beauty and performance in one exquisite package.